The mass following for Thums Up, especially in markets like West Bengal and Andhra Pradesh, forced Coca-Cola to renew its focus on Thums Up, which had got diffused after Coke bought Parle's beverages business in 1993 and began pushing its brands.
Sex education is way too critical as a life skill to be ignored or postponed, writes Tanuja Sodhi.
The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the rising trend.
For a PM who hasn't completed even one term yet, the ability to spark a publishing trend single-handed is a remarkable achievement, writes Kanika Datta.
Benchmark 10-year bond yields hit a 13-month peak as bond traders priced in more aggressive monetary easing next year.
Sachin Tendulkar. An inspiration to a nation. An icon of his sport. Sachin's life offers many, many, lessons, as Devendra Prabhudesai explains in his new book Winning Like Sachin. Think & Succeed Like Tendulkar, from which this fascinating glimpse we are proud to post today, the Master's 45th birthday.
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